Big Apple Pizza, Livermore
How Ray Eliminated Phone Chaos and Reclaimed 30% of His Revenue
Owner: Ray | Operational Since: 2011
About Big Apple Pizza
Located in the heart of downtown Livermore, Big Apple Pizza (BAP) has been serving up authentic New York-style pizza since 2011. Whether it's families enjoying a weekend dinner or young crowds soaking up the downtown vibe, everyone in Livermore knows: nothing beats a slice from BAP.
Challenges Before VoiceBit
Running a family-owned business, Ray relied heavily on family help during peak hours which wasn't always reliable. The result?
- •Missed phone calls and frustrated customers as the front staff juggled dine-in and takeout operations.
- •Lost delivery margins, since phone orders were redirected to third-party platforms.
- •Zero visibility into phone data, even though phone orders accounted for nearly 30% of total revenue.
These challenges meant lost revenue, inconsistent service, and no way to retain repeat customers through personalized engagement.
VoiceBit to the Rescue
Ray partnered with VoiceBit to automate and personalize his phone operations. Within weeks, BAP's phone lines were powered by an intelligent AI voice agent capable of:
Here's what changed:
- ✓Automating phone orders — handling calls instantly and accurately
- ✓Offering direct delivery — keeping profits in-house instead of giving them to third-party apps
- ✓Personalized upselling & loyalty — greeting repeat customers by name and offering loyalty rewards automatically
Results That Speak for Themselves
42% → 0%
Calls missed before
25+
Hours saved/week
30%
Revenue automated
Before VoiceBit
- ✕42% of calls missed or put on hold
- ✕All phone delivery orders sent to 3rd-party apps
- ✕No loyalty or repeat customer program
- ✕No personalization
After VoiceBit
- ✓0 missed calls — every customer answered instantly
- ✓Direct delivery enabled — higher margins + better prices
- ✓Loyalty on autopilot — 1,200 points redeemed by repeat guests
- ✓System remembers every caller for a VIP experience
Quantitative Impact
- →25+ hours/week of phone labor reallocated to the kitchen
- →10 new Google reviews in a single month due to improved experience
- →30% of store revenue automated, all with a consistent 5-star ordering experience
Ray's Takeaway
"VoiceBit completely changed how we handle phone orders. Our customers love the faster response, and we're finally keeping delivery margins in-house. It feels like having a full-time front-desk manager, without the cost."
Ray
Owner, Big Apple Pizza, Livermore
The VoiceBit Advantage
With VoiceBit, Ray didn't just automate his phone lines. He transformed them into a profit center. Today, BAP runs smoother, customers feel more valued, and the business grows without additional staff.
Ready to Take BackControl of Your Orders?
See how VoiceBit eliminates missed calls, cuts third-party fees, and turns every phone call into revenue.
$28,420
This Month
99.2%
Answer Rate
$48.70
+12% vs last
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Talk to the AI yourself by calling (925) 660-7336