How an Award-Winning Pizza Chef Stopped Losing Callers to the Pizza Shop Next Door

About Di Prima Pizza Speciale

Di Prima Pizza Speciale brings authentic Italian pizza with a Brazilian twist to Redondo Beach. Chef and owner Marcus Roberto was born in São Paulo, trained in Brazil and Italy, and has the trophies to prove it: he was named the best Brazilian pizza chef in the world in 2017, and in 2019 he was named one of the best pizza chefs outside of Italy, competing against 800 chefs from 42 different countries. His pizzas are built on organic flour, house-made tomato sauce, and a signature 48-hour fermented dough. Much of his clientele comes from the South Bay's large Brazilian community.

Challenges Before VoiceBit

For Marcus, the phone was one of the biggest problems in running a pizza shop. Customers don't call in a steady stream, they all call at the same time. The result?

• •Callers hitting a busy line right at the dinner rush
• •Customers who got a busy signal simply calling the pizza shop next door
• •An employee tied up just answering the phone instead of making pizza
• •Every call handled a little differently depending on who picked up
• •Many regulars more comfortable ordering in Portuguese than in English

As Marcus puts it: if your line is busy, that's it. Every missed call was an order walking straight to a competitor.

VoiceBit to the Rescue

Marcus put VoiceBit's AI voice agent on Di Prima's phone lines, and the busy signal disappeared. Every caller is answered right away, even when the whole neighborhood calls at once, and most customers don't even notice they're talking to AI.

Here's what changed:

• ✓Answers every call at the same time, so no customer ever hits a busy line and goes next door
• ✓No employee needed just to sit on the phone, saving on labor costs
• ✓Speaks Portuguese and Italian as well as English, so Di Prima's Brazilian customers can order in their own language
• ✓Brings a standard to the process, every call is answered the same way, every time
• ✓Fast, hands-on support from the VoiceBit team, any issue is handled basically right away

Results That Speak for Themselves

Marcus Roberto's Takeaway

"One of the biggest problems in a pizza shop is most of the customers call at the same time, and if your line is busy, that's it. They call the pizza shop next door. Now with voice AI, we don't have that problem. We don't miss any calls, and we don't need to have one employee just getting the calls. It's been a game changer for us."

Marcus Roberto

Owner, Di Prima Pizza Speciale, Redondo Beach

The VoiceBit Advantage

With VoiceBit, Di Prima Pizza Speciale never loses a caller to the shop next door. Every call is answered the same way, in the customer's own language, and Chef Marcus Roberto can keep his team focused on the award-winning pizza that brings the South Bay back. In his words, it's a win-win for any restaurant.